Quiz 9

A  It is too long.

B  It is double-barreled.

C  It is socially desirable.

D  It is biased or leading.

A  ask all the easy questions first, skipping questions that the respondent is slow to answer and then return to difficult questions later.

B  ask each question for the respondent, even if it seems that the respondent has been asked about the topic already.

C  summarize and reword what respondent says in response to an open-ended question, so that it is a more meaningful answer.

D  react with a verbal response (e.g., Yes, Oh no! That’s a good answer) after the respondent answers a question to show interest.

A  It is a double-barreled question.

B  It is threatening.

C  It has social desirability bias.

D  It is a leading question.

A  telephone interviews

B  mail questionnaires

C  Web surveys

D  face-to-face interviews

A  giving to a charitable organization

B  the occurrence of spousal abuse in one’s family

C  having a venereal disease

D  having a grocery store club card

A  are sometimes misused to advance a point of view or mislead the public.

B  greatly expanded during World War II when the governments wanted to know what citizens c. thought about the war and plan the economy.

C  require a random sample, pilot tests, and great care in question writing to yield high quality information.

D  all of the above.

A  Web surveys

B  telephone interviews

C  mail questionnaires

D  face-to-face interviews

A  when one wants to limit the number of response categories to a question

B  when statistical analysis is paramount to your analysis

C  when doing exploratory research or starting a new research area

D  when there are really only a few simple choices for your questions

A  It is double-barreled.

B  Issues beyond respondent’s ability to recall.

C  It has jargon.

D  It is too long.

A  Web surveys

B  telephone interviews

C  face-to-face interviews

D  You Answered

E  mail questionnaires