Midterm

A  Dual (both Rational and Emotional)

B  Psychological

C  Emotional

D  Rational

A  Primitive

B  Ancient

C  Low-context

D  High-context

A  20 words.

B  40 words.

C  There is no limit.

D  10 words.

A  Thanking you in advance for sending a copy of the contract for installation of a new HVAC. 

B  Please send a contract for heating and ventilation work by April 1 to allow installation to begin by April 15. 

C  We hope you can get our work completed in a timely manner. 

D  I would appreciate receiving a copy of the contract for your proposed installation at your earliest possible convenience. 

A  Writing, questioning, and guessing.

B  Edit, proofread, and evaluate.

C  Analyze, anticipate, and adapt. 

D  Researching, organizing, and drafting. 

A  You may be summarizing something in which you have worked very diligently. 

B  You may get passionate about something and want to fire back an email.

C  All of these.

D  You may have a very important email going to a large group or your CEO.

A  Identify herself and her company.

B  Provide her telephone number.

C  Capture the reader’s attention and interest.

D  Cite facts, statistics, expert opinions, examples, and specific details to support her request.

A  Using positive language that avoids negative words.

B  Eliminating unnecessary words like long lead-ins and words that add no value.  

C  Adapting a message to its audience.

D  Adding unnecessary words to a message to make it longer. 

A  Prewriting, drafting, and revising. 

B  Edit, proofread, and evaluate. 

C  Analyze, anticipate, and adapt. 

D  Organize,research, and draft.

A  Buffer, reasons, bad news, and closing

B  Bad news, reasons, buffer, and closing

C  Bad news, explanation, reasons, and closing

D  Buffer, explanation, reasons, and closing

A  Buffer, reasons, bad news, and closing.

B  Subject, opening, body, and closing.

C  Subject, closing, body, and opening.

D  Subject, closing, body, opening.

A  provide specific details (time, date, etc.) if further action is required.

B  omit the sender’s name to avoid legal liability. 

C  include familiar expressions such as “If I may be of further assistance, please don’t hesitate to call me.”

D  avoid repeating the information provided or referring to its use.

A  Cape Consulting Inc. is the premier communication-consulting firm in the Cape and islands area.

B  My name is Jill Aubrey, and I am the office manager for Cape Consulting Inc.

C  I recently read an article about your firm in the local newspaper.

D  Please answer the following questions about your Web services.

A  Buffer, reasons, bad news, and closing. 

B  Buffer, bad news, reasons, and closing.

C  Bad news, reasons, buffer, and closing.

D  Closing, buffer, bad news, and reasons. 

A  We really need to implement this new benefits plan soon. 

B  If you have any further questions about this new benefits plan, please do not hesitate to contact me. 

C  Contacting me December 1st about your support of this new benefits plan will allow me to present this proposal at the next strategic planning session.

D  Please email me at your earliest convenience with your decision.

A  length.

B  formality.

C  social media marketing.

D  permanency.

A  Lists decrease a reader’s comprehension of the main ideas.

B  Lists confuse readers because they are visually distracting.

C  Lists allow readers to review main ideas quickly. Increase skim value.

D  Lists decrease the readability level of a document.

A  Let’s not repeat our competitor’s mistakes.

B  I want to thank each and every stockholder.

C  Please refer back to the June financial statements.

D  It is absolutely essential that our accounting records are accurate.

A  Three candidates are running for the board.

B  There are three important issues that we can choose to discuss at today’s meeting.

C  There is only one job opening currently available.

D  It was our one and only office manager who won the raffle.

A  Yes, we will send the information you requested.

B  This is to advise you that we will send the information you requested.

C  I am writing this letter to inform you that we will send the information you requested.

D  You may be interested to learn that we will send the information you requested.

A  means that all messages are written in the active voice.

B  uses slang and abbreviations to personalize the message.

C  emphasizes second-person pronouns instead of first-person (I, we) pronouns.

D  dictates that all sentences be written as commands.

A  We hope to discover the reason our profits are declining.

B  We will give serious consideration to your application.

C  The board will conduct a discussion about the possible merger.

D  The task force reached a conclusion about how to improve morale.

A  When the same word type or tense is used in a list (i.e. walk, talk, run, not walking, talked, ran).

B  When language is sensitive and bias free.

C  When modifiers must be close to the words they describe or limit. 

D  When a writer joins two independent clauses with a comma.

A  revealing sensitive news.

B  expecting the audience to be pleased, mildly interested, or neutral.

C  presenting ideas requiring persuasion.

D  delivering bad news.

A  Attention, Interest, Desire, and Action.

B  Action, Introduce, Desire, and Action.

C  Analyze, Introduce, Demand, and Act.

D  Anticipate, Interest, Desire, and Action.

A  Email follow-up.

B  Paragraph.

C  Enclosure in a memo.

D  Create a numbered or bulleted list in the body of the letter.