Navigation » List of Schools » Florida State College at Jacksonville » Management » Marketing 3023 – Marketing Fundamentals » Winter 2021 » Quiz 2
Below are the questions for the exam with the choices of answers:
Question #1
A Marketing makes people materialistic by creating “false values.”
B None of the answers are correct.
C Satisfying consumer needs and wants is a dynamic, ongoing process.
D Marketing tries to satisfy “unwanted demand” rather than genuine wants.
E Advertising generally raises prices and wastes resources.
Question #2
A Product
B Price
C Promotion
D Place
Question #3
A use of freemium pricing
B overuse of sales and deals
C increased ease of comparison price shopping on the Internet
D increased use of dynamic pricing
E decreasing use of value pricing
Question #4
A informs large numbers of potential customers about a firm’s products in an economical way.
B makes both the micro-marketing and macro-marketing processes work better.
C actually lowers prices to the consumer.
D actually lowers prices to the consumer, results in economies of scale in manufacturing, distribution, and sales, makes both the micro-marketing and macro-marketing processes work better, and informs large numbers of potential customers about a firm’s products in an economical way.
E results in economies of scale in manufacturing, distribution, and sales.
Question #5
A satisfy consumer needs as seen by marketing managers.
B find a reasonable balance between consumer satisfaction and business profits.
C reduce the cost of marketing activities.
D satisfy consumer needs as the consumers themselves see them.
E ensure the survival of business firms.
Question #6
A TRUE
B FALSE
Question #7
A TRUE
B FALSE
Question #8
A FALSE
B TRUE
Question #9
A complex buying
B negotiated contract
C purchasing specifications
D competitive bidding
Question #10
A involves no review of suppliers.
B occurs when an organization has a routine need and the customer wants only minimal information.
C is an in-between process in which some review of the buying situation is done.
D occurs when an organization has a new need and the customer wants a great deal of information.
E is a routine repurchase that may have been made many times before.
Question #11
A FALSE
B TRUE
Question #12
A portal providing information on the prices of luxury goods in the U.S. market.
B central source that provides marketers key information related to business with government agencies.
C website maintained exclusively to provide organizational buyers a forum to voice their concerns about suppliers.
D platform that provides information on the prices of essential goods in the U.S. market.
E platform exclusively designed to compare the revenue system of the United States with other countries.
Question #13
A is basically a clerk who fills out paperwork to place orders.
B is the only person a business-to-business salesperson ever needs to see in order to make a sale to a buying organization, is basically a clerk who fills out paperwork to place orders, is only interested in finding the lowest possible price for a product and may specialize by product area if he or she works for a large organization.
C may specialize by product area if he or she works for a large organization.
D is the only person a business-to-business salesperson ever needs to see in order to make a sale to a buying organization.
E is only interested in finding the lowest possible price for a product.
Question #14
A straight rebuy
B selective buying
C intensive buying
D new-task buying
E modified rebuy
Question #15
A Buying responsibility and influence vary little from one family to another.
B Empty nesters are frequently big spenders.
C Singles and young couples are less willing to try new products than are older couples.
D Divorced families usually have more discretionary income than traditional families.
E None of the statements is true.
Question #16
A a plumbing repair service.
B a restaurant’s services.
C a restaurant’s services, a plumbing repair service, a replacement garbage disposer, and sports clothes.
D sports clothes.
E a replacement garbage disposer.
Question #17
A personal
B social
C safety
D physiological
Question #18
A Karen likes to wear Nike clothing because it is endorsed by her favorite athlete, Simone Biles.
B Kayla is a person who uses social media to influence others’ buying decisions.
C Tyler no longer wears a t-shirt promoting a rock star who was recently arrested for domestic assault.
D Jada asked her mom to buy her Vans sneakers because all her friends got them for Christmas.
E Warren is in the market for a Ford pickup truck and now they seem to be everywhere he looks.
Question #19
A TRUE
B FALSE
Question #20
A FALSE
B TRUE