Navigation » List of Schools » Los Angeles Valley College » Business » Business 001 – Introduction to Business » Fall 2020 » Midterm II
Below are the questions for the exam with the choices of answers:
Question #1
A FALSE
B TRUE
Question #2
A end-use
B product
C demographics
D psychographic
Question #3
A consumer products
B business products
C marketing mix
D target market
Question #4
A created personal utility
B developed a marketing plan
C developed a marketing mix
D selected a target market
Question #5
A by having the good or service available at a convenient location when the consumer wants to buy it
B when the business firm converts raw materials into finished products
C when arrangements for the transfer of title from seller to buyer are made
D when the product is made available to the consumer at a time the consumer wants to buy it
Question #6
A Market segmentation
B B2B
C secondary data
D marketing mix
E Comarketing
F End-use segmentation
Question #7
A Exchange process
B B2B
C End-use segmentation
D Consumer behavior
E marketing mix
F Affinity program
Question #8
A B2B
B Ownership utility
C Exchange process
D Consumer behavior
E End-use segmentation
F Affinity program
Question #9
A secondary data
B Affinity program
C Exchange process
D End-use segmentation
E Consumer behavior
F Market segmentation
Question #10
A Consumer behavior
B End-use segmentation
C Comarketing
D Market segmentation
E Exchange process
F secondary data
Question #11
A Comarketing
B secondary data
C Market segmentation
D B2B
E Consumer behavior
F End-use segmentation
Question #12
A Consumer behavior
B Comarketing
C End-use segmentation
D secondary data
E Exchange process
F B2B
Question #13
A marketing mix
B Consumer behavior
C End-use segmentation
D Affinity program
E Market segmentation
F B2B
Question #14
A Consumer behavior
B Market segmentation
C Affinity program
D Ownership utility
E Exchange process
F marketing mix
Question #15
A Market segmentation
B Ownership utility
C marketing mix
D Exchange process
E Consumer behavior
F Affinity program
Question #16
A Customer oriented
B Process
C Product
D Fixed
Question #17
A Software developer
B Steel manufacturer
C Paper mill
D Jewelry manufacturer
Question #18
A quality management
B mechanization
C standardization
D specialization
Question #19
A To manage the use of people and machinery in converting materials and resources into finished goods and services
B To determine the most economical routes for transporting the firms’ products
C To manage the use of people and other resources in the development of distribution channels and promotional strategies
D To design systems that will provide managers with information useful for decision making
Question #20
A process utility
B production
C distribution
D time utility
Question #21
A A management development program
B Classroom-based training
C An affirmative action program
D Cross-training
Question #22
A profits
B markets
C values
D growth plans
Question #23
A encourages price-fixing.
B is the unique combination of abilities and approaches that sets a company apart from its competitors.
C is a method that guarantees a firm monopoly in a market and allows it to eliminate competition.
D guarantees a reduction in production costs for a company.
Question #24
A product or service is not known in the marketplace.
B less risk is involved.
C existing suppliers and employees are in place
D obtaining financing is often easier.
Question #25
A Fiona who blames others for her failures.
B Gina who is driven by the need to excel
C Marcel who cannot tolerate failures.
D Philip who has an aversion for taking risks.
Question #26
A Production
B Sales
C Marketing
D Distribution
Question #27
A Decline stage
B Growth stage
C Introductory stage
D Maturity stage
Question #28
A late maturity and decline
B late introduction and growth
C stabilization
D growth and maturity
Question #29
A Barter
B Utility
C Exchange
D Marketing
Question #30
A psychological
B social
C esteem
D safety
Question #31
A Strategic planning
B Operational planning
C Tactical planning
D Contingency planning
Question #32
A benefits
B physical characteristics
C symbolic attributes
D service attributes
Question #33
A TRUE
B FALSE
Question #34
A promotional
B production
C pricing
D product
Question #35
A Develop the right product
B Implement the appropriate distribution system
C Identify a target market
D Decide how to promote the product
Question #36
A Market segmentation
B Marketing
C Consumer behavior
D Marketing research
Question #37
A proximity to raw materials
B physical factors such as energy
C proximity to suppliers
D tax incentives
Question #38
A It is inefficient for producing small batches of different items.
B Managers are seldom able to create conditions for high productivity.
C It moves the product along a conveyor belt past a number of workstations.
D Workers perform specialized tasks.
Question #39
A Mechanization, specialized skills, and standardization
B Mechanization, specialized labor, and robots
C Standardization, job-order production, and specialized labor
D Analytic systems, synthetic systems, and continuous processes
Question #40
A Distribution
B Production
C Merchandising
D Marketing
Question #41
A FALSE
B TRUE
Question #42
A safety
B esteem
C physiological
D self-actualization
Question #43
A people’s needs are arranged in a hierarchy of importance
B higher order needs have to be satisfied first.
C satisfied needs are motivators and unsatisfied needs are not motivators.
D people’s needs are based on their wants
Question #44
A voluntary turnover
B downsizing
C outsourcing
D involuntary separation
Question #45
A unemployment insurance
B Social Security
C health insurance
D Medicare
Question #46
A wage
B employee benefit
C salary
D time wage
Question #47
A salary
B commission
C bonus
D wage
Question #48
A Supervising hourly employees on a daily basis
B Maximizing employee effectiveness in the organization
C Forecasting anticipated sales
D Determining various sources of operating funds in the organization
Question #49
A company budget forecasts
B training and performance evaluation
C employee compensation and benefits
D employee recruitment
Question #50
A Human resource management
B Research and Development (R&D)
C Human asset accounting
D Change management
Question #51
A TRUE
B FALSE
Question #52
A delegation
B leadership
C commitment
D flexibility
Question #53
A They take place in the form of two-way communication.
B They may be skewed in favor of a single manager’s subjective opinion.
C They are mostly based on criteria that are objective rather than subjective.
D They are held too frequently.
Question #54
A attention, interest, desire and advantage
B attention, interest, desire and alternative
C observation, interest, desire and action
D attention, interest, desire and action
Question #55
A determine employee benefits and compensation packages
B enforce the Family and Medical Leave Act of 1993
C guarantee companies pay social security for all employees
D investigate discrimination complaints
Question #56
A Conducting employment tests
B Reviewing applications and résumés
C Interviewing candidates
D Identifying job requirements
Question #57
A TRUE
B FALSE