Exam 9

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Question #1

With which behavior is a respondent most likely to overstate in a survey interview?

A giving to a charitable organization

B having a grocery store club card

C having a venereal disease

D the occurrence Of spousal abuse in one’s family

Question #2

Which of the following is a principle of good question writing?

A Avoid jargon so that participants understand the question.

B Use emotional language to engage respondents.

C Incorporate unrelated questions to check for participant honesty.

D Use ambiguity to encourage participants to say what is on their mind.

Question #3

When is it most appropriate to use an “open-ended” question?

A when there are really only a few simple choices for your questions

B when doing exploratory research or startinga new research area

C when statistical analysis is paramount to your analysis

D when one wants to limit the number of response categories to a question

Question #4

What is the major error illustrated in each of the following questions? What is your marital status?
_Married _ Single

A false premise

B double-barreled

C NOT exhaustive

D NOT mutually exclusive

Question #5

What is the major error illustrated in each of the following questions? What is your religious affiliation?
_Christian _ Jewish
_Catholic _ Muslim
_Baptist _ Other

A NOT mutually exclusive

B double-barreled

C NOT exhaustive

D false premise

Question #6

When using a pilot of survey questions, a researcher should

A not listen to interviewee’s tone or how they conduct themselves to avoid bias.

B get respondents who resemble the target population.

C only use open-ended questions, never closed ended ones.

D use 900 respondents at minimum.

Question #7

What is a “probe” in survey research?

A a sequence of questions starting with general ones and ending with specific ones

B a follow-up question asked by an interviewerto have a respondent clarify or elaborate on an answer

C a question designed to measure the honesty of the respondent

D the name for the middle or neutral choice among the answers to an attitude question

Question #8

The following survey question is flawed. What is the MAJOR weakness of this item?
“How old were you the first time you went to a grocery store?”
1. Under 6 months old
2.6 months to 12 months old
3. 13 months to 24 months old
4.25 months to 3 years old
5. More than 3 years old

A Issues beyond respondent’s ability to recall.

B It is double-barreled.

C It is too long.

D It has jargon.

Question #9

Survey respondents are likely to understate their true behavior on sensitive questions. With which topic is understatement most likely to occur?

A voting in a recent election

B the occurrence of spousal abuse in their household

C owning a library card

D contributing money to a charitable organization

Question #10

It is a good idea when ordering the questions in a questionnaire to

A put the more sensitive questions towards the front of the questionnaire.

B incorporate irrelevant useless questions to make respondents comfortable.

C incorporate sensitive questions only after a warm-up period

D put the most difficult questions towards the front of the questionnaire.

Question #11

In general, a closed-ended question

A allows respondents to answer questions in rich detail.

B provides the researcher with quantitative data on respondents that is easy to analyze by using statistics.

C provides the opportunity to explore many different avenues of a respondent’s answer.

D can permit an unlimited number of possible answers.

Question #12

Four of the following survey questions contain glaring errors. Which question avoids any errors in question writing?

A “When did you stop exercising on a regular basis?”

B “Do you believe in ghosts and God?”

C “In the last two weeks, how many alcoholic beverages have you consumed?”

D “Have you ever had angina or cardiac fibrillation?”

Question #13

Dr. Thomas studies racial attitudes. She has two sets of questions on a questionaire. One set asks white people about black people, and the other asks black people about white people. Each set of questions is dependent on one’s answer to the question, “What is your race?” Dr. Thomas is using a ______ to determine which set of questions to ask respondents.

A sign-post question

B forced-choice question

C contingency question

D double-barreled question

Question #14

Dr. Hightone devised a questionnaire in which she asked, “Do you physically beat your children?” What type of problem might she encounter if she used this question?

A It is a double-barreled question.

B It has social desirability bias.

C It is a leading question.

D It is threatening.

Question #15

Asking respondents, “‘Do you have children who attend high school?” after they already told you that they have no children
violates which of the following criteria in question construction?

A Avoid double-barreled questions.

B Questions should be relevant to the respondent.

C Avoid biased questions.

D All of the above are violated.

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