Exam 3

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Question #1

Blue-collar workers with relatively high-prestige jobs consider themselves as ________.

A lower lower class

B upper middle class

C working class lower middle

D upper lower class

Question #2

Telsa just announced the creation of a new truck that will be all electric and have more power than any other truck in the market. It has yet to produce the truck but has created an interest list where people can place a non-refundable deposit of $1,000 to be the first to purchase the car. John signed up to purchase the truck and paid the $1,000 deposit. Which of the following describes John?

A None of these describe John

B Innovator

C Laggard

D Early adopter

Question #3

Jim is considered a part of the upper middle class, while Marcos is considered part of the lower upper class. Jim and Marcos have been identified in terms of ________.

A cultural capital

B social rank

C social class

D occupational prestige

Question #4

According to the textbook, which of the following are components of social class?

A Race and Gender

B Occupational prestige and Income

C Race and Income

D Occupational prestige and Gender

Question #5

Which of the following terms refers a the ways we express our social identities that relate to our consumption of products and services.

A Sex-typed products

B Community goals

C Minimal group paradigm

D Consumer identity

E Gender socialization

F Social identity

Question #6

Which of the following refers to the degree to which a pair of individuals is similar in terms of education, social status, and beliefs.

A Guerilla Marketing

B Negative word-of-mouth

C Homophily

D Information cascade

Question #7

A ________ is an economy that is driven by a fairly small group of rich people.

A homogany

B plutonomy

C monarchy

D democracy

Question #8

Which of the following refers consumers passing on negative experiences relating to products or services to other potential customers to influence others’ choices.

A Information cascade

B Negative word-of-mouth

C Guerilla Marketing

D Homophily

Question #9

Which of the following terms refers to a culture’s expectations about how members of the male or female gender should act, dress, or speak.

A Masculinism

B Sex-typed products

C Social identity

D Gender identity

E Minimal group paradigm

F Sex roles

Question #10

Which of the following terms refers a the common finding that even when people are arbitrarily assigned to a group they tend to favor those who are placed in the same group.

A Gender identity

B Minimal group paradigm

C Sex-typed traits

D Consumer identity

E Bromance

F Sex-typed products

Question #11

Which of the following refers to the process lamented by traditional retailers whereby consumers shop their stores to obtain product information and then purchase the chosen product online at a lower price.

A Shopping orientation

B Time style

C Pretailer

D Atmosphere

E Retail theming

F Showrooming

Question #12

Which of the following terms refers to products that reflect stereotypical masculine or feminine attributes.

A Sex roles

B Gender socialization

C Community goals

D Sex-typed products

E Gender identity

F Consumer identity

Question #13

Which of the following refers to a professional who is retained to evaluate and/or make purchases on behalf of a consumer.

A Market Maven

B Cyberplace

C Folksonomy

D Social network

E Surrogate Consumer

F Brand advocate

Question #14

Which of the following refers to the technique for measuring group dynamics that involve tracking communication patterns in and among groups.

A Folksonomy

B Sociometric method

C Market Maven

D Brand advocate

E Social network

F Cyberplace

Question #15

Which of the following refers to an online social community.

A Market Maven

B Brand advocate

C Surrogate Consumer

D Cyberplace

E Folksonomy

F Sociometric methods

Question #16

Consumers who buy everything in sight are called ________.

A spendthrifts

B balancers

C tightwads

D justifiers

Question #17

Which of the following refers to store’s “personality”, composed of such attributes as location, merchandise suitability, and the knowledge and congeniality of the sales staff.

A Time poverty

B Open rates

C Time style

D Shopping orientation

E Store Image

F Atmosphere

Question #18

Which of the following refers to promotional strategies that use unconventional locations and intensive word-of-mouth campaigns.

A Information cascade

B Guerilla Marketing

C Homophily

D Negative word-of-mouth

Question #19

Which of the following refers to an online posting system where users categorize entries themselves rather than relying upon a preestablished set of labels.

A Cyberplace

B Surrogate Consumer

C Social graphs

D Social network

E Folksonomy

F Market Maven

Question #20

Consumers who refuse to sacrifice style, but achieve it on a budget are called ________.

A frugalistas

B the nouveau rich

C the mass class

D social consumers

Question #21

Which of the following are basic conflicts common to all teens according to Saatchi & Saatchi?

A Autonomy vs belonging

B Narcissism vs intimacy

C All of these

D Idealism vs pragmatism

E Rebellion vs conformity

Question #22

________ measures how optimistic or pessimistic people are about the future health of the economy and how they will fair in the future.

A Saving rate

B Consumer confidence

C Income inequality

D Credit score

Question #23

Which of the following refers to an e-commerce site that provides exclusive styles by prodding manufacturers to produce runway pieces they wouldn’t otherwise make to sell in stores.

A Consumer Situation

B Psychosocial time

C Atmosphere

D Time poverty

E Pretailer

F Activity stores

Question #24

Which of the following refers to a person who often serves as a source of information about market-place activities.

A Market Maven

B Social graphs

C Surrogate Consumer

D Cyberplace

E Folksonomy

F Social network

Question #25

Which of the following are factors that will determine the degree to which one or the other spouse or both jointly will decide what to buy?

A Experience

B All of these

C Spousal resources

D Socioeconomic status

E Sex-role stereotypes

Question #26

Which of the following refers to an online communication process where one piece of information triggers a sequence of interactions.

A Negative word-of-mouth

B Information cascade

C Homophily

D Guerilla Marketing

Question #27

Which of the following refers to a person’s subjective evaluation of the passage of time, which may not correspond very closely to the actual time elapsed.

A Activity stores

B Open rates

C Psychosocial time

D Showrooming

E Shopping orientation

F Pretailer

Question #28

Deethnicization occurs when a product we link to a specific ethnic group detaches itself from its roots and appeals to other groups as well.

A True

B False

Question #29

Which of the following terms refers to the elements of self-concept that reflect sex roles.

A Gender socialization

B Bromance

C Gender identity

D Masculinism

E Sex roles

F Minimal group paradigm

Question #30

The best predictor of major expenditures that do not have status or symbolic value is ________.

A social class

B occupation

C social class and income

D income

Question #31

Fred Johnson has worked hard all of his life to make a decent living for himself and his family. However, in recent years he has become obsessed with a fear of being ruined, either because of losing his job or losing all of his savings. According to clinical psychologists, Fred Johnson’s fear of being ruined is equated to ________.

A harpaxophia

B atephobia

C peniaphobia

D aurophobia

Question #32

Which of the following factors variable determine what life stage a person is in?

A age

B all of these

C presence or absence of children in the home

D marital status

E the age of children, if present

Question #33

One percenters are an example of ________.

A plutonomy

B income inequality

C saving rate

D pay pay ratio

Question #34

Which of the following terms refers to elements of culture, including advertising, that provide guidelines regarding “appropriate” sex role behavior for members.

A Sex roles

B Sex-typed traits

C Bromance

D Gender socialization

E Minimal group paradigm

F Community goals

Question #35

Which of the following refers to the percentage of people who open an email message from a marketer.

A Atmosphere

B Time poverty

C Open rates

D Retail theming

E Psychosocial time

F Time style

Question #36

Which of the following refers to a seller, buyer, and a product or service.

A Consumer Situation

B Queuing Theory

C Atmosphere

D Store Image

E Shopping orientation

F Pretailer

Question #37

Which of the following refers to a consumer’s general attitude and motivations regarding the act of shopping.

A Time style

B Shopping orientation

C Psychosocial time

D Store Image

E Consumer Situation

F Atmosphere

Question #38

Which of the following terms refers to the part of the self that our group memberships define.

A Gender identity

B Social identity

C Sex roles

D Sex-typed products

E Sex-typed traits

F Community goals

Question #39

Which of the following terms refers a perspective that argues each of us has several “selves” that relate to the group. These linkages are so important that we think of ourselves not as “I”, but also as “we”.

A Social identity theory

B Minimal group paradigm

C Agent goals

D Social identity

E Gender socialization

F Sex-typed traits

Question #40

Money available to a household over and above what is required to have a comfortable standard of living is called ________.

A discretionary income

B real income

C overtime pay

D average of earnings

Question #41

Which of the following refers to the mathematical study of waiting lines.

A Retail theming

B Queuing Theory

C Time poverty

D Time style

E Consumer Situation

F Atmosphere

Question #42

Which of the following terms refers to an emphasis on affiliation and fostering of harmonious relations, often associated with traditional gender roles.

A Consumer identity

B Gender identity

C Sex-typed products

D Gender socialization

E Masculinism

F Community goals

Question #43

Which of the following refers to a feeling of having less time available than is required to meet the demands of everyday life.

A Showrooming

B Time style

C Queuing Theory

D Retail theming

E Pretailer

F Time poverty

Question #44

Which of the following is associated with word-of mouth? Select the best option.

A Product information transmitted by individual consumer on a formal basis

B Product information transmitted by television to consumers

C Product information transmitted by individual consumer on an informal basis

D Product information transmitted by individual business to consumer

Question #45

Which of the following roles were identified in the book as influencing collective decision-making?

A Buyer

B User

C Gatekeeper

D Initiator

E All of these

F Influencer

Question #46

Which of the following refers to an individual’s priorities regarding how they spend time as influenced by personal and cultural factors.

A Psychosocial time

B Open rates

C Time style

D Consumer Situation

E Shopping orientation

F Store Image

Question #47

Which of the following terms refers to an emphasis on self-assertion and mastery, often associated with traditional male gender rols.

A Consumer identity

B Agent goals

C Gender identity

D Community goals

E Social identity theory

F Bromance

Question #48

In which of the following cultures does the context in which something is said matter more than what is said.

A No-context

B Mid-context

C Low-context

D High-context

Question #49

John likes to wear expensive clothing, drive expenses cars, and flaunt his new found wealth. Which of the follow best describes John according to the textbook

A nouveau rich

B affluenza

C cosmopolitan

D bottom of the pyramid

Question #50

Successful innovations posses which of the following attributed according to the textbook?

A Relative advantage. Compatibility. Observability. Complexity. Trialability

B Relative advantage. Compatibility. Observability. Complexity.

C Relative advantage. Complexity. Trialability

D Relative advantage. Observability. Trialability

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